Impact strategies for a new model of business
About me
Hi, I'm Richard Johnson, an impact strategist with over 10 years experience working at the forefront of sustainable business. Either working independently or in collaboration, I help ambitious organisations with their impact strategies.
I formerly worked on catalysing breakthrough change in business for 6 years at Volans, helped launch B Corp in the UK, led on challenge prizes at Ashoka for 2 years, and was Head of Impact at DAME for 3 years. More recently I led the sustainability offer at Given for a year. I'm the author of Mission Lit, a book which open sources the secret sauce of how to turn a mission to enrich (not exploit) our world into the ultimate competitive advantage. Outside of consulting I am an Impact Advisor at FIGR, a venture fund investing in early-stage mission-driven startups.



My Services
Strategy Development
[ 01 ]
Materiality assessments | strategy houses | metrics | measurement | B Corp certification | action plans
Mission and Culture
[ 03 ]
Culture | leadership | purpose
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Using insights from my book Mission Lit to turn impact into your ultimate competitive advantage
Communications and reporting
[ 02 ]
Impact narratives + branding | reporting | thought-leadership
Innovation and visioning
[ 04 ]
Facilitation | keynote speaking | innovation sprints | imaginariums
Recent clients





